You’ve probably seen them everywhere: pens, t-shirts, those little fidget spinners… promotional products. But how do you give yourself the best chance to provide something that people will want to use? How can you increase the likelihood of valuable impressions of your brand, day after day?
As a seasoned promotional consultant, I’ve learned a thing or two about what actually makes people keep and use your branded goodies. It’s not just about slapping your logo on something and hoping for the best.
Here’s the inside scoop on choosing promo items that people will actually love:
- Think “Everyday Use”: We’re talking about items people reach for daily – pens, water bottles, coffee mugs. These become walking, talking billboards for your brand!
- Solve a Problem: A portable charger? A stress ball for those hectic days? These items offer a practical solution and a constant reminder of your awesome company.
- Personalize It! An engraved name, a custom message… these little touches make your gift feel extra special and appreciated.
But here’s the real secret sauce:
- Emotional Connection: Choose items that reflect your brand’s personality. Eco-friendly? Go for bamboo! Fun and quirky? Think outside the box (literally!).
- Surprise and Delight: Who doesn’t love a little unexpected joy? A unique fidget spinner, a high-quality travel mug… these items create a lasting positive impression.
- Quality Over Quantity: Let’s be real, nobody wants a cheap, flimsy product. Invest in quality items that reflect the value of your brand.
And remember, it’s not just about the product:
- Stand Out From the Crowd: Unique design? Eco-friendly materials? A special feature? Give your recipients something to talk about!
- Know Your Audience: What are their interests? Their hobbies? Tailor your choices to make a real impact.
Let’s work together to create a promotional campaign that truly shines!
I’m here to help you choose the perfect items that will not only get noticed but also build lasting relationships with your customers.
Ready to take your promotional game to the next level? Let’s chat!
Thomas E. Oddi
Oddity Creative, LLC