This was a difficult task to complete within the hour time limit, but really made me make quick decisions about what to spend my precious minutes on and what would have to sacrifice something. I think I did enough to get my vision and direction across, and am happy being able to execute one of my many ideas in the short timeframe. Here is the brief below if you want to try it yourself!

100-Day Design Challenge

Design Brief #2

Project Brief: Instagram Post Template Design

Client: Pixel Pulse Studios
Location: Austin, Texas
Industry: Video Game Development

Objective:
Design a versatile and engaging Instagram post template that reflects Pixel Pulse Studios’ brand identity and can be easily customized for various content types.

Target Audience:

• Gamers aged 18-35
• Game industry professionals
• Gaming influencers and content creators

Brand Attributes:

• Dynamic
• Vibrant
• Playful
• Cutting-edge
• Immersive

Design Requirements:

1. Dimensions: 1080×1080 pixels (square format)1
2. Color Palette:
   • Primary: Vibrant colors reflecting the gaming industry
   • Secondary: Neutral tones for text readability
3. Typography:
   • Modern, bold sans-serif font for headlines
   • Clean, legible font for body text
4. Layout:
   • Modular design with areas for images, text, and logos
   • Space for game screenshots or artwork
   • Area for call-to-action or promotional text
5. Branding Elements:
   • Incorporate Pixel Pulse Studios logo
   • Use brand-specific graphic elements or icons

Content Considerations:

• Template should accommodate various content types:
  • Game announcements
  • Development updates
  • Behind-the-scenes content
  • User-generated content features
  • Promotional offers

Technical Specifications:

• Deliver in layered PSD or AI format
• Include a style guide for consistent usage
• Provide 3-5 variations of the template

Inspiration:

• Modern UI/UX design in popular video games
• Retro gaming aesthetics with a contemporary twist
• Dynamic, energetic layouts that capture attention quickly

Key Design Principles:

1. Use high contrast to ensure readability2
2. Incorporate visual hierarchy to guide the viewer’s eye4
3. Balance text and visuals to avoid overcrowding4
4. Ensure the design stands out in a crowded feed5

Deliverables:

1. Main template design with variations
2. Style guide including color codes, typography, and usage guidelines
3. Mock-ups showing template in use with sample content

Timeline:

• Initial concepts: 1 week
• Revisions and refinement: 3 days
• Final delivery: 2 days

Additional Notes:

• Consider how the template can be animated for Reels or video content2
• Ensure the design is flexible enough to maintain brand consistency across multiple posts4
• Test the template with various content types to ensure versatility

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