100-Day Challenge – Design Brief #1

Client: Evergreen Innovations

Company Overview

Evergreen Innovations is a cutting-edge sustainable technology company based in Portland, Oregon. They specialize in developing eco-friendly solutions for everyday consumer products and industrial processes.

Project Objective

Design a logo that embodies Evergreen Innovations’ commitment to sustainability, innovation, and environmental stewardship. The logo should be versatile enough to be used across various media, from digital platforms to product packaging.

Target Audience

• Environmentally conscious consumers (25-45 years old)
• B2B clients in the green technology sector
• Sustainability-focused investors and partners

Brand Attributes

• Eco-friendly
• Innovative
• Forward-thinking
• Minimalist
• Nature-inspired
• Trustworthy

Design Requirements

1. Logo Type: Combination mark (icon + wordmark)
2. Color Palette:
   • Primary: Shades of green to represent nature and sustainability
   • Secondary: Earth tones or cool blues to complement the green
   • Limit the palette to 2-3 colors for simplicity and ease of reproduction
3. Typography:
   • Modern, clean sans-serif font for “Innovations”
   • Consider a more organic or handwritten style for “Evergreen” to add a natural touch
4. Imagery/Symbolism:
   • Incorporate elements that suggest growth, renewal, or cyclical processes
   • Avoid cliché eco-symbols like leaves or recycling arrows unless uniquely integrated
5. Style:
   • Aim for a clean, minimalist design that feels fresh and contemporary
   • The logo should convey technological advancement while maintaining an organic feel

Technical Specifications

• Create in vector format for scalability
• Design should work in both color and monochrome
• Provide versions optimized for:
  • Large format printing
  • Small scale applications (e.g., favicon, app icon)
  • Horizontal and vertical layouts

Inspiration

• Biomimicry in design
• Scandinavian minimalism
• Sacred geometry patterns found in nature

Deliverables

1. Main logo in full color, black, and white versions
2. Logo variations (horizontal, vertical, icon only)
3. Style guide including color codes (RGB, CMYK, Pantone), typography, and usage guidelines
4. File formats: AI, EPS, SVG, PNG (high-res), JPG

Timeline

• Initial concepts: 2 weeks
• Revisions and refinement: 1 week
• Final deliverables: 1 week

Budget

$X,XXX (to be discussed and agreed upon)

Additional Notes

• The logo should avoid any resemblance to existing brands in the eco-tech space
• Consider how the logo might animate for digital applications
• The design should be timeless, avoiding trendy elements that may quickly become dated